The fierce competition among products and services worldwide has brought trademarks in the spotlight and made them the stars of every business. Trademarks lead to creating brands and that almost equals the very existence of a company. Owning the IP rights of a trademark is a competitive advantage. Keeping, valuing and protecting those rights is as important as obtaining them. At Ropatent, we commit our knowledge, creativity and expertise to making sure trademark IP rights are respected and valued accordingly.
Our team of legal and technical professionals has gained relevant experience within the National Office for Patents and Trademarks. Not only do we offer support in preparing the trademark applications, but we also follow them along all administrative steps, choosing the most cost effective methods. Even before filing an application, we advise our clients to choose those trademarks that are more likely to be registered and benefit from protection.
We conduct trademark clearance and searching, taking into account any possible future opposition; by doing so, we help our clients avoid needless costs and obtain the best results from investing in their trademarks.
Our Ropatent professionals engage fully in trademark prosecution process and seek, alongside clients, that those trademarks describe the product category in a way that suits the business strategy. We conduct advanced research beforehand to prevent possible difficulties in the future.
Once trademarks are registered, it is equally important that they are constantly monitored and protected against infringement; IP protection should extend along the entire trademark’s life cycle.
At Ropatent, we dedicate our knowledge, experience and enthusiasm to watch over our clients’ trademark portfolios. This implies constant search and verifications to identify whether third parties have used our clients’ trademarks without authorization. We also search for conflicting trademarks that can affect our clients’ image and business strategy. Our monitoring stretches across borders for global trademark portfolios.
Ropatent lawyers and counselors have representation rights before the EU Intellectual Property Office (EUIPO). We approach European trademarks with the same rigor as domestic or international trademarks. We start with advanced searches for possible conflicting situations and for the best conditions to make sure the trademark is registered within the shortest possible term.
The main requirement for registering trade marks in the European Union is that the trade mark must not be devoid of any distinctive characters.