{"id":1116,"date":"2016-02-21T14:30:15","date_gmt":"2016-02-21T14:30:15","guid":{"rendered":"https:\/\/ropatent.com\/?p=1116"},"modified":"2016-05-10T19:13:30","modified_gmt":"2016-05-10T19:13:30","slug":"budweiser-marca-inregistrata-si-indicatie-geografica-disputata-de-peste-100-de-ani-in-peste-100-de-procese-internationale","status":"publish","type":"post","link":"https:\/\/ropatent.com\/index.php\/ro\/2016\/02\/21\/budweiser-marca-inregistrata-si-indicatie-geografica-disputata-de-peste-100-de-ani-in-peste-100-de-procese-internationale\/","title":{"rendered":"Budweiser: Marc\u0103 \u00eenregistrat\u0103"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Budweiser \u2013 marc\u0103 \u00eenregistrat\u0103 \u0219i Indica\u021bie Geografic\u0103 disputat\u0103 de peste 100 de ani \u00een peste 100 de procese interna\u021bionale<br \/>\n<\/strong><\/p>\n<p style=\"text-align: justify;\">Budweiser este o cunoscut\u0103 marc\u0103 de bere ceheasc\u0103. De\u0219i berea (re\u021beta) este de origine ceh\u0103, produsul \u00een sine este realizat \u0219i comercializat de dou\u0103 companii care \u00ee\u0219i disput\u0103 marca: Budweiser Budvar Brewery, companie de stat din Cehia \u0219i Anheuser-Busch InBev, o mare corpora\u021bie ce opereaz\u0103 \u00een \u00eentreaga lume. <strong>Marca Budweiser<\/strong> este cunoscut\u0103 at\u00e2t \u00een Europa, c\u00e2t \u0219i \u00een Statele Unite, unde brandul beneficiaz\u0103 de o notorietate deosebit\u0103.<\/p>\n<p style=\"text-align: justify;\">Totodat\u0103 Budweiser, \u00een limba german\u0103, \u00eenseamn\u0103 \u0219i produs \u00een <a href=\"https:\/\/en.wikipedia.org\/wiki\/%25C4%258Cesk%25C3%25A9_Bud%25C4%259Bjovice\">Bud\u011bjovice<\/a>, ora\u0219 din Cehia (Regatul Boemiei la momentul producerii ini\u021biale a acestei beri \u00een secolul 13), deci este o <strong>Indica\u021bie Geografic\u0103<\/strong> \u0219i o <strong>Denumire de Origine<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><strong><em>Cum a \u00eenceput conflictul:<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">Fabrica de bere ceh\u0103, fondat\u0103 \u00een 1785, a \u00eenceput s\u0103 exporte berea Budweiser \u00een Statele Unite \u00een 1871. Cinci ani mai t\u00e2rziu compania american\u0103 Anheuser-Busch a \u00eenceput s\u0103 foloseasc\u0103 marca Budweiser \u0219i, dup\u0103 al\u021bi doi ani, a \u00eenregistrat-o \u00een Statele Unite. A\u0219a se face c\u0103 ambele companii au drepturi asupra apelativului Budweiser, care este, \u00een acela\u0219i timp, \u0219i marc\u0103 \u00eenregistrat\u0103 \u0219i Indica\u021bie Geografic\u0103. Astfel, \u00een 1907, a \u00eenceput lunga istorie a proceselor de disputare a drepturilor de utilizare ale denumirii Budweiser, sub diferite forme \u0219i pentru diferite produse.<\/p>\n<p style=\"text-align: justify;\">Marca Budweiser este \u00eenregistrat\u0103 ca <strong>marc\u0103 european\u0103<\/strong> la <strong>EUIPO<\/strong> (EU Intellectual Property Office) de c\u0103tre compania ceh\u0103 Bud\u011bjovick\u00fd Budvar, ceea ce \u00eei ofer\u0103 <strong>dreptul de a comercializa<\/strong> berea sub acest nume \u00een <strong>\u021b\u0103rile UE<\/strong>, mai pu\u021bin Marea Britanie, Irlanda \u0219i Suedia. Acest demers al companiei Bud\u011bjovick\u00fd Budvar <strong>a \u00eempiedicat<\/strong> compania AB InBev s\u0103 ob\u021bin\u0103 dreptul de comercializare pe pia\u021ba comunitar\u0103 a berii sub marca Budweiser.<\/p>\n<p style=\"text-align: justify;\">\u00cen schimb, \u00een urma unor procese recente, compania ceh\u0103 nu a putut \u00eempiedica AB InBev s\u0103 foloseasc\u0103 Indica\u021bia Geografic\u0103 Budweiser pentru alte produse comercializate de ei \u00een afar\u0103 de bere.<\/p>\n<p style=\"text-align: justify;\"><strong><em>Detaliile \u00eenregistr\u0103rii unei m\u0103rci fac diferen\u021ba<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">Indica\u021bia Geografic\u0103 Budweiser pentru berea produs\u0103 de cehi este <strong>protejat\u0103<\/strong> \u00een urma <strong>Aranjamentului de la Lisabona<\/strong> \u0219i are efect \u00een special \u00een Fran\u021ba, fiind o denumire de origine recunoscut\u0103 \u0219i protejat\u0103 prin <strong>\u00eenregistrarea<\/strong> la Biroul interna\u0163ional al Organiza\u0163iei Mondiale a Proprieta\u0163ii Intelectuale(OMPI). Aceast\u0103 \u00eenregistrare i-a permis Bud\u011bjovick\u00fd Budvar <strong>s\u0103 se opun\u0103<\/strong> cererii de \u00eenregistrare a m\u0103rcilor  europene depuse de AB InBev pentru alte produse dec\u00e2t berea. Pentru c\u0103, totu\u0219i, Budweiser a fost \u00eenregistrat\u0103 de compania ceh\u0103 doar pentru bere \u0219i produse similare, Tribunalul a respins opozi\u021bia fa\u021b\u0103 de cererea AB InBev de \u00eenregistrare a Budweiser ca marc\u0103 european\u0103 pentru alte produse produse ale lor. \u00cen schimb, \u00een virtutea Aranjamentului de la Lisabona,\u00a0 a p\u0103strat restric\u021bia pentru comercializarea sub marca Budweiser a berii corpora\u021biei americane pe pia\u021ba comunitar\u0103.<\/p>\n<p style=\"text-align: justify;\"><strong><em>De ce aproape un secol de procese? Morala pove\u0219tii<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">Disputa asupra dreptului de folosire a m\u0103rcii Budweiser \u00eenceputa \u00een 1907 este, \u00een 2015, departe de a se fi \u00eencheiat. De ce au investit cele dou\u0103 companii at\u00e2t de mult \u00een peste 100 de procese de-a lungul timpului? Datorit\u0103 mizei pe care o aduce o marc\u0103 \u00eenregistrat\u0103. Datorit\u0103 notoriet\u0103\u021bii Budweiser \u0219i a beneficiilor pe care le aduce dreptul de utilizare \u0219i exploatare a m\u0103rcii.<\/p>\n<p style=\"text-align: justify;\">O marc\u0103 \u00eenregistrat\u0103 este cheia intr\u0103rii pe pie\u021be noi, ingredientul \u201dsecret\u201d al re\u021betei de comunicare prin care se c\u00e2\u0219tig\u0103 consumatori, un activ valoros al companiei care \u00eel de\u021bine. Pe scurt, profit. O <strong><a href=\"https:\/\/ropatent.com\/index.php\/marci\/\">marc\u0103 \u00eenregistrat\u0103<\/a><\/strong>, integrat\u0103 \u00een <strong><a href=\"https:\/\/ropatent.com\/index.php\/strategie-de-proprietate-intelectuala\/\">strategia<\/a><\/strong> de dezvoltare a companiei, devine un activ valoros care poate face diferen\u021ba \u00eentre extinderea sau dispari\u021bia unei afaceri.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Budweiser \u2013 marc\u0103 \u00eenregistrat\u0103 \u0219i Indica\u021bie Geografic\u0103 disputat\u0103 de peste 100 de ani \u00een peste 100 de procese interna\u021bionale Budweiser este o cunoscut\u0103 marc\u0103 de bere ceheasc\u0103. De\u0219i berea (re\u021beta) este de origine ceh\u0103, produsul \u00een sine este realizat \u0219i comercializat de dou\u0103 companii care \u00ee\u0219i disput\u0103 marca: Budweiser Budvar Brewery, companie de stat din [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[90],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Budweiser: Marc\u0103 \u00eenregistrat\u0103 - Ropatent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ropatent.com\/index.php\/ro\/2016\/02\/21\/budweiser-marca-inregistrata-si-indicatie-geografica-disputata-de-peste-100-de-ani-in-peste-100-de-procese-internationale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Budweiser: Marc\u0103 \u00eenregistrat\u0103 - Ropatent\" \/>\n<meta property=\"og:description\" content=\"Budweiser \u2013 marc\u0103 \u00eenregistrat\u0103 \u0219i Indica\u021bie Geografic\u0103 disputat\u0103 de peste 100 de ani \u00een peste 100 de procese interna\u021bionale Budweiser este o cunoscut\u0103 marc\u0103 de bere ceheasc\u0103. 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