The trend has long been set towards the importance of design in the success of a product; whether we talk about industrial design, packaging design, design in advertising or fashion or other fields. Protecting those designs became more important than ever. Just like trademarks, designs can represent important competitive advantages, unique selling points – the very argument that convinces a consumer to choose one product from another. The Ropatent team has deep knowledge on design legal matters and has always found the most suited ways to protect design IP rights.
Ropatent specialists assist clients who wish to register designs in building their design rights strategic approach. First of all, we make sure that the design under consideration can be registered; we conduct novelty and infringement searches. Our team’s know-how and experience is engaged in finding the best solutions for various issues such as validity and infringement.
We file and prosecute design applications through the entire process until registration before national and international courts. We advise on design clearance and filing methods to minimize costs and obtain the maximum IP protection.
At Ropatent, we seek cost-efficiency when we build design protection approaches and we work closely with our clients to develop those strategies that best suit their business. Following this, we look into the maintenance and continuous protection of our clients’ portfolios.
We make sure that our clients’ design rights get renewed, so they keep on being protected. Our counselors review, consolidate and improve design portfolios; they also consider possible alternatives including unregistered rights. We constantly search and watch the activity of competitors, as well as sector development worldwide, so we can help clients plan their strategy accordingly.
As markets expand and products become international, it is especially important to have their design protected beyond national borders.
Ropatent has direct representation rights in matters regarding European designs before the EU Intellectual Property Office (EUIPO). The requirements of EUIPO are the individual character of the design and that it should represent absolute novelty. A European design is protected for maximum 25 years as of the date the application was filed. The European design registration is valid for 5 years and can be renewed.